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About Our Amethyst Collection
Amethyst is a purple variety of quartz, coloured by trace iron and natural irradiation within the earth. It rates 7 on the Mohs scale, a durable and practical choice for rings, earrings, and pendants worn every day.
Every amethyst in this collection is a natural, hand-selected stone, available in 925 sterling silver or 9KT–18KT gold. Gold settings are BIS hallmarked, and every purchase is backed by our lifetime warranty and buyback programme. Need to return or exchange an order? See our Returns & Exchange Policy for full details.
Amethyst is the traditional February birthstone, and one of the most popular purple gemstones for both everyday and gifting jewellery.
Caring for amethyst: it's durable for daily wear, but prolonged exposure to strong direct sunlight can gradually fade its colour, so store pieces away from windowsills when not worn. Avoid harsh chemicals and clean gently with mild soap and a soft cloth. See our full jewellery care guide for more tips.
Frequently Asked Questions
What is natural amethyst jewellery?
Natural amethyst jewellery features genuine amethyst gemstones formed naturally within the earth — a purple variety of quartz known for its rich, vivid colour.
What gives amethyst its purple colour?
Amethyst gets its colour from trace iron within the quartz structure, combined with natural irradiation during formation. Colour intensity can vary from pale lilac to deep violet.
Is amethyst durable enough for everyday wear?
Yes. Amethyst rates 7 on the Mohs hardness scale, making it a practical and affordable choice for rings, earrings, and pendants worn regularly.
Is amethyst a birthstone?
Yes. Amethyst is the traditional birthstone for February.
Can amethyst fade over time?
Prolonged exposure to strong, direct sunlight can gradually fade amethyst's colour. Normal wear and indoor storage won't cause noticeable fading.
How should I care for amethyst jewellery?
Clean gently with mild soap, lukewarm water, and a soft cloth. Avoid harsh chemicals and prolonged sun exposure, and store pieces separately in a soft pouch or lined jewellery box.
